A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2013
” Almost all startup founders experience a deep and prolonged sadness after selling their company , even when the sale is an outrageous success. A startup founder lacks this distinction between personal identity and work identity , and this is the key to the “sale-blues” phenomonon and other behavior.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
What one thing is most responsible for preventing sales? people not knowing you exist, pricing, not enough product features, unorganized sales strategy, look-and-feel of website, haven't identified pain points,). What's one thing you could do to get more feedback from customers, potential customers, or sales you've lost?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Or you can start selling to enterprise — nothing wrong with that — but then your high cost-basis of marketing, sales, and service will not scale downward. Sales” is not a dirty word. If you haven’t operated at the executive level at a scaling startup, you don’t appreciate how different and difficult it is.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle. If you liked that, you'll probably like these too: Tech Support *is* sales. For the same reason that I keep recommending Bill. Tweet. -->.
A Smart Bear: Startups and Marketing for Geeks
MAY 31, 2010
It always goes like this: I'm just a two-person operation with no budget. What are your experiences with meeting dinosaurs on the sales floor? We scoff at their inability to innovate and for prioritizing shareholders over customers, but still we quiver in fear. Answer: You're dead! so they cannot create Mint.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 7, 2014
Your projected cash low-point is $X, thus you need to raise $Y, not just to service the operational cash requirements, but to de-risk the company with additional investments you couldn’t otherwise afford to make. You scramble to hire ahead in support, sales, and the additional demands on engineering.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 11, 2014
There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. The nuance comes in deciding what to include in sales and marketing costs.
Expert insights. Personalized for you.
295 
Let's personalize your content