A Smart Bear: Startups and Marketing for Geeks
DECEMBER 21, 2009
What follows is your startup therapy session. It could be a new partner willing to work for stock. Related posts: Sacrifice your health for your startup Put down the compiler until you learn why they're not buying Rude Q&A Underbelly: What haughty startup bloggers don't tell you Uncommon Interview: Bob Walsh, Digital Entrepreneur.
A Smart Bear: Startups and Marketing for Geeks
JULY 4, 2011
Being the founder of Lokad.com , a B2B SaaS startup, I was eager to do the “Right Thing,&# and immediately set up a CRM for sales, a ticketing system for complaints, web forums for whatever, and a handful of email addresses such as billing@lokad.com that would flow to distinct mailboxes, nice and organized.
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A Smart Bear: Startups and Marketing for Geeks
APRIL 28, 2014
As the founder of WP Engine, I receive weekly emails from startups proposing a “win-win” deal. Distribution is the hardest thing for a young startup, defined as “getting in front of potential customers.” “Maybe,” thinks the startup founder, “I can tap that ass. . I mean asset.”
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 12, 2011
There’s already a lot of great advice about hiring at little startups. ” Why startups should ALWAYS compromise when hiring by Dharmesh Shah — There are many attributes you’d like to see in a hire, but compromise is necessary; here’s how to do it. .” Or therapy. Write a crazy job description.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 8, 2019
Like startups. When you put it that way, it’s obvious why startups fail so frequently! You could get your first few hundred customers through GoogleAds, or Facebook ads, or affiliate sales, or targeted outbound sales, or partnering with a high-profile reseller, or great press about your unique brand and message, or other ways.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
This story is one shared by (in my experience) the majority of successful startups — an initial idea inspired by travails from my own life, an idea which turns out to be unworkable, but which ultimately leads to truly good ideas through both incremental and discontinuous transformations. A process you can learn and get better at.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 23, 2010
This is Part 4 of the series: 5 lessons from 150 startup pitches.?? After seeing hundreds of startup pitches for this year's Capital Factory program, I can tell you that the two most common errors in positioning a company against competition are, strangely, opposites: Claiming you have no competition.
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