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Leveraging a Fractional Marketing Officer for Growth

Duct Tape Marketing

A full-time CMO can command an annual salary north of $170k with top earners making as much as $300k. They’re cost-effective, giving you access to top marketing expertise without the full-time salary burden. For starters, they offer a cost-effective solution to companies in need of senior-level marketing leadership.

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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

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A Startup Strategy: How To Acquire New Customers

YoungUpstarts

If you want to drive users to your site every day, you would be wise to turn to pay-per-click (PPC) advertising. However, you need a PPC budget, and one you stick too, as it can be a difficult method to gather an effective ROI. You need to know your customers’: Age.

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20 Entrepreneurs Share Their Takeaways from 2020

Hearpreneur

It will not only help the company sustain, but will also ensure that you don’t lose on good employees just because you can’t pay their salaries. Right now, numerous organizations needed to change their showcasing procedure to zero in on SEO and PPC. So some part of the profit should be saved.

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How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). The market also seems to offer a wide range of salaries from $50k for junior folks up to $150k or even higher for senior individual contributors.

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5 Ways Startups Can Use Digital Marketing To Fuel Growth In The Post COVID-19 World

The Startup Magazine

Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? A digital marketing agency, which specializes in PPC, can help you generate a lot of sales, consumers and leads from a well-crafted and executed PPC campaign.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. Here’s how your report will look… We don’t do a lot of PPC at ConversionXL, so assume that your report will be a bit more well-rounded. PPC Keywords. Daily eCommerce Traffic Report.