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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. I couldn’t be more enthusiastic about the outcome of the combined company and its products in the market. It really is truly a case of 1 + 1 = 3.

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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

Motherhood Life Balance is all about helping women balance motherhood and their personal goals and dreams. I came up with my current business name Motherhood Life Balance while driving. I was thinking about all the things I wanted to teach other women about mindset and productivity. Photo Credit: Victoria Cornell.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. I couldn’t care less about those.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Online Reputation Management, or ORM, refers to strategies and techniques that influence what information about your business can be found online. Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

We came up with our business name by first writing down about a million ideas: words that resonated, things we love, people we admire, traits we considered reflective of our vision and mission, and attributes we aspired to showcase. We wanted to be conceptual and no so literal about our service offerings. My name is J.

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