Both Sides of the Table

OCTOBER 19, 2009

Well … I have had many late nights and I really didn’t contemplate writing many blog postings this month because I spent November in this interesting venture capital / fund raising dance involving lots of late night sessions reviewing legal documents, rewriting business plans and preparing for pitches. Page 2: What’s unique about Koral.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

Up and Running

JUNE 27, 2018

If you want to create a solid end-to-end marketing plan, make sure that you review your strategies and align them with your current customer’s expectations. Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Take, for instance, HubSpot’s successful social media campaign.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. Ideas (and in many cases the code itself) are not worth as much as we think.

Software Review 77

Software Review Marketing Technical Review Software 77

Duct Tape Marketing

NOVEMBER 23, 2016

This need not be an exhaustive, in-depth process (although if you are interested, Marketo provides an excellent guide ) – start by reviewing your business offerings and past sales. How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where are our ideal customers located?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

APRIL 7, 2021

Compared to selling sophisticated software bundled with professional services to large enterprise companies (Fortune 500) which involves navigating a lot of complexity in the buying cycle. Again, the way F500 buy software is very different from the way you & I pay for productivity tools or how small businesses buy software.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., Attribution software will tell you if your website visitors come to you through direct traffic or organic.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. All things being equal, you may prioritize big data software companies over printing companies, for example.

Curation 43

Curation Lead Generation Technical Review Email 43

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. You can test an offer, review the feedback, and then pivot or move on quickly. Evaluation, however, implies a journey of discovery.

PR 120

PR B2B Lean Audience 120

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. Invoice Place – Online billing software that lets you track invoices, quotes, receipts and more. Gliffy gliffy – Online diagramming and charting software.

Software Review 78

Software Review Social Media Social Network Software 78

BeyondVC

DECEMBER 7, 2005

As I mention in an earlier post, " The less friction you have in your sales and delivery model, the easier it is to scale. " The lowest friction sale can be a user clicking on a web page and the content owner getting paid for it. Free software grows revenue opportunities.

Sales 60

Sales Java Open Source Software Review 60

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software St. Louis API 285

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JANUARY 23, 2013

Looking at not only web pages but also what can be done after the sale has been made to make customers come back again and again. With data being the name of the game and all this (A/B testing and what not), people tend to forget that besides all the testing on the web their customers are still real actual people. Case study #2.

Stock 105

Stock Software Review New York Sales 105

ConversionXL

MAY 8, 2019

Consumers trust recommendations from influencers—even when those recommendations generate mixed reviews. The Sephora Visual Artist , which has a web and app version, allows users to test different products virtually. Unlike some software or service businesses, ecommerce products are usually more visually interesting.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131