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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Don’t forget it.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

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Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. Yet many marketers today are stuck in a world of whitepapers, videos and other explanatory content.

B2B 170
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Inbound marketing for lead generation maps to the buyer journey and focuses on awareness-building marketing campaigns across multiple touchpoints, such as: Blogging ; Email marketing ; Social media marketing ; Referral marketing ; SEO optimized website landing pages ; Audio and video content. ABM makes sense.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

From the first 10 interviews, we learned that video is a big problem for researchers who use that medium. It takes an average of 4 hours to mine every hour of video for the relevant 10 seconds of insight that matters. There is a lot of video being recorded, and attorneys need to be able to pull out the insights quickly.

Lean 315
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. If you can’t do that with copy alone, consider using images and video.

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