A Smart Bear: Startups and Marketing for Geeks

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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. In a perfect world, if the software development organization “produced more quality code” with fewer important bugs, that’s undeniably valuable. The trouble is that software isn’t tangible.

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What’s The Important Thing, that is powerful enough to override all your deficiencies?

A Smart Bear: Startups and Marketing for Geeks

The web actually worked (even if slowly). You could use a knob on a web page to determine how scalable the site was. But, the iPhone did something so well, that people wanted so badly, they would put up with all the other crap: You could actually use the internet. The real Internet with full websites and everything. In your pocket.

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

Shoot, I used this excuse myself recently: “I built a company and forged dozens of customer relationships in the software development tools sector; I know exactly how to sell into that market.&#. He has an idea for a new software package for managing an expensive, time-consuming aspect of practice-management.

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Business of Software – Past two videos, and why you should come in October

A Smart Bear: Startups and Marketing for Geeks

Pin It If you run your own software company, or you want to, going to Business of Software is possibly the most useful thing you can do this year. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. And leave a comment so other readers of the blog can find you too.

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Bending over: How to sell to large companies

A Smart Bear: Startups and Marketing for Geeks

Consumers rarely read software license agreements. A good software license agreement that you can re-use in a variety of situations can cost anywhere from $1000 to $5000. You and the end users of your software have patiently waited for five months for the company's legal team review your license. Legal Issues. I hope not.

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

That's what you sound like when you claim that getting a software patent will protect you from competition. Software patents are especially useless for small, bootstrapped startups. If you've lived in the software world for a few years you know the stuff they teach you in school is irrelevant, so who cares what degree you have?

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The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

So if these things — the raw materials and skills used in web-based startups — are necessary but insufficient, what are those things outside your comfort zone which nevertheless are the things that are actually valuable to your company? If not, solving that is much harder and much more outside your control than building software.