Remove tag data-science
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Artificial Intelligence and Machine Learning– Explained

Steve Blank

Humans combine data with algorithms (see here for a list) to train a model using that data. This trained model can then make predications on new data (is this picture a cat, a dog or a person?) Machine learning algorithms – computer programs that adjust themselves to perform better as they are exposed to more data.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. New data-powered solutions give companies that would ordinarily be too large to customize their offerings the insight to do so. A Look at Commonly Implemented Data-Driven Solutions.

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

Kaggle , the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game.

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The Best Programming Languages for Digital Marketers

ConversionXL

In the world of data-driven marketing, more and more tasks require a bit of coding. You might need to add an extra parameter to your tracking code or pull raw data from Google Analytics. Best at : data analysis; quick and simple data queries—even on multi-million-line datasets; joining data tables efficiently.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

But it’s still a time crunch for Google to figure out how to defend their ad empire without access to the user-level data that’s made it so lucrative. Third-party cookies are the backbone of display advertising, but they’re not the only way that websites gather user data. Third-party cookies don’t affect everything. Image source ).

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Segment vs Mparticle

ConversionXL

We won’t proclaim one is the ‘best’ customer data platform (CDP) for which every business, including yours, should use. Many factors, including your budget, company size, and current data workflow, will determine if either platform is the right fit. Avoid Data Silos. The Rise of CDPs. Image source ).

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements.

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