tag Product Development Related Topics 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?
Steve Blank
FEBRUARY 23, 2009
This product development diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with Customer Development you should be.
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Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Part 4 of the Customer Development Manifesto to follow. Any of this sound familiar? Thanks for sharing.
A Smart Bear: Startups and Marketing for Geeks
MAY 17, 2010
If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Yes, I'm flagrantly paraphrasing the legendary Kathy Sierra , but the idea applies as much to tech support as to product development.).
Startup Professionals Musings
AUGUST 27, 2010
Product development chasm. Another common chasm is never-ending product development. Focus is required to resist adding a few more neat features, made possible by the new technology, which in fact make the product more complex to use, impossible to test, and very expensive in time and cost. Marty Zwilling.
Steve Blank
AUGUST 3, 2012
Two years after release, product market share was up by 30% to 70%. The team followed these rules: Cardinal Rules of Synchronous Customer and Product Development. Tag data and quotes. Twelve of 17 competitors were gone. The division was the dominant global player. Don’t sell a vision! False positives result. Take Notes.
OnlyOnce
JULY 30, 2010
I wrote about this years ago when I was temporarily running Marketing and was noting a lot of the similarities between running contemporary Product Development and Marketing efforts. Tags: Business Marketing Technology agile marketing marketing product development.
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