Apple Vision Pro – Tech in the Search of a Market
Steve Blank
FEBRUARY 13, 2024
A version of this article previously appeared in Fortune. If you haven’t been paying attention Apple has started shipping its Apple Vision Pro , its take on a headset that combines Virtual Reality (VR) and Augmented Reality (AR). The product is an amazing technical tour de force. But the product/market fit of this first iteration is a swing and a miss.
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