Facebook Advertising / Marketing: Best Metrics, ROI, Business Value
Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. But not, ever, in aggregate.]. Too strong?
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