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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. The number of SMBs in the US has increased 49% since 1982.

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How Employee Experience Shapes Brand Perception

Duct Tape Marketing

Tiffani emphasizes the need for a balanced approach to company strategy that involves all stakeholders, including IT, Marketing, Sales, Operations, and HR. Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. That's right. Like, you know, whatever the case might be.

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The Secrets Behind Determining the Value of eCommerce Sites

The Startup Magazine

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. Business’s net trend for the past few years/months. So, how can your eCommerce business capitalize on this?

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Startups: It’s not Thelma & Louise

Austin Startup

Turns out my network (of politicos and do-gooders) is not one of accredited tech investors (meaning they meet income and net wealth thresholds and choose to make investments at all, and specifically in startups). swing for the fences category-building B2C software capital?—?wasn’t So, we worked to raise capital.

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The Courage to Monetize

Austin Startup

Will his digital presence measurably affect sales of his newest book What Unites Us ? If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.