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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. In this post, we’ll take a closer look at the benchmarks on conversion, retention and churn for the key business models.

Retention 109
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The unprofitable SaaS business model trap

A Smart Bear: Startups and Marketing for Geeks

So no, this upside-down business model isn’t what a SaaS business should construct. Taking “rate of cancellations” minus “rate of upgrades” is called “net churn.” Few B2B companies can truly claim “viral growth” characteristics.

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Guide to Create an Uber for Courier App

ReadWriteStart

Various business models in an on-demand courier delivery app. Business to Consumer (B2C) – It is the most common type of business model. User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. .

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

ABM is a company-wide strategic approach to finding and converting specific accounts that add long-term value to your business, both financially and through industry standing and pulling power. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. My experience is true for many others.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Don’t cast your net too far and wide. Use qualitative customer surveys and gather Net Promoter Score feedback to understand user intent and friction. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113
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The Modern Approach To Account Based Marketing

ConversionXL

If you’re selling B2B, you know it’s a wide and competitive market. As a company selling to other businesses, you can be selling a relatively straightforward piece of technology “off the shelf” to small businesses to the end-user who is also paying for it. Is ABM right for your business? Who does ABM make sense for?

IP 98
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5 Factors That Set Your Best Startup Funding Strategy

Startup Professionals Musings

To refresh your memory, angel investors are typically high net worth individuals, accredited by the SEC and willing to invest their own money in a high-potential startup for a share of the ownership. I think it’s great to have more options, but I still see each one having a place, so don’t be too quick to limit your alternatives.