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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 256
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!

Metrics 165
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This includes creating content like blog posts, videos, social media posts, and more. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Don’t cast your net too far and wide. What motivates them to solve their problems? Activation.

Retention 113
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. One metric now commonly used is called the Net Promoter® Score (NPS). Remember the old adage, “If you can’t measure it, you can’t manage it.”

Customer 213