2000 Analytics Campaign Metrics 
Occam's Razor
MAY 2, 2017
There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.
ConversionXL
MARCH 19, 2020
The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).
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ConversionXL
MAY 22, 2017
As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. In early 2000, the diffusion of Personal Computers transformed the way users made decisions and the paradigm buyer/seller changed again.
ConversionXL
MARCH 4, 2016
Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Email campaigns, Cold calling. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. Outbound prospecting. Attract relevant people.
The Equity Kicker
MARCH 17, 2014
Tony Haile, CEO of analytics business Chartbeat has a great post up on Time with the provocative title What you think you know about the web is wrong. The net result is higher quality content which consumers spend more time reading and which supports brand driven banner ad campaigns with quality creative with high recall rates.
Up and Running
JUNE 28, 2012
In the 1990’s and early 2000’s it was “You got mail” as made famous by the AOL advertising stable. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. Do not rely on just one metric to follow your progress, but rather think about it like this: times change.
abovethecrowd.com
OCTOBER 1, 2013
Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.
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