article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. Brand is your strongest asset.

Marketing 109
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
article thumbnail

Twitter Link Roundup #223 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How Much Can You Really Spend on Marketing? A Framework for Maximizing Startup Marketing Effectiveness | by Tomasz Tunguz – crowdspring.co/1g5sEuQ.

article thumbnail

Start-ups are all Naked in the Mirror

Both Sides of the Table

My competitors from those days STILL love to talk about how much money we raised in February 2000 (get over it already!). Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. Our biggest problem was market traction not each other. I acknowledge it was a mistake. We were hot.

PR 331
article thumbnail

Twitter Link Roundup #34 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 2000+ Illustrator Symbols for Illustrators and Animators – [link]. Here are some of the links that I’ve liked and shared this past week! Inspiration: 50+ Vector-Based Book Covers – [link].