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Start-ups are all Naked in the Mirror

Both Sides of the Table

My competitors from those days STILL love to talk about how much money we raised in February 2000 (get over it already!). Our sales forecasts were revised downward – many times. If you don’t address it they’re minds are shaped by competitor PR. I acknowledge it was a mistake. We were hot.

PR 331
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. Their recommendations derive from sales and EBITDA (earnings before interest, taxes, depreciation, and amortization) for the companies in their study: ( Image source ).

Marketing 121
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Twitter Link Roundup #223 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Mobile Commerce Sales to Top $100 Billion In 2014, Forrester Estimates – crowdspring.co/1iGdIy3. 786,000 Americans bike to work, up 60% since 2000 – crowdspring.co/RvNk49. The Anatomy of the Perfect Technical Interview from a Former Amazon VP – crowdspring.co/Rswumt. Charity | Businessweek – crowdspring.co/1g5s7cb.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute.

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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. If you spam the non-buyers with sales CTAs, you’ll only annoy them. They’re a great example of employee advocacy because their content is often shared and retweeted by their colleagues, like their Digital PR Lead.

Marketing 109
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. SALES & MARKETING. Jumpstart was one of Grahams first clients; it signed on shortly after he founded Arizona Bay, in 2000. And his vendors ended up with nothing when his company, OpenAuto.com , went out of business, in 2000. Learn how from the experts at PR Newswire. Newsletters.

Arizona 40