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Is the Lean Startup Dead?

Steve Blank

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Will consumers want to watch short-form mobile entertainment? Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. Then at the request of merchants, we settled for the mobile number.

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Optimized Reviews May Be the Next Local SEO Edge :: Small Business.

Duct Tape Marketing

Right now this is just a Google Maps function, but Google claims it will spread in Place search on Google.com and Google Maps for mobile soon! Better start suggesting keyword phrases for those reviews people are anxious to write. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.

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Are We Marketing in a Mobile World :: Small Business Marketing.

Duct Tape Marketing

Joshua Kaufman via Flickr But here’s the thing – there’s really no such thing as mobile marketing. For that last few years I’ve been saying the same thing about social media marketing – really no such thing. I’ll share my notes on the talk tomorrow.) 5 Practical Tips for Gett. :

Mobile 58
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Based in Palo Alto and founded in 2004 by PayPal alumni. Competitors: Google (Invite Media) , MediaMath , X+1. -Incubated by Clearstone Ventures in 2008.

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5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

Of course, for some businesses mobile and text messages (SMS) are synonymous – and not always in a good way. The beauty of this approach is that you can marry mobile technology with your already established email technology and offline tactics and you create a marketing lead without the need to ever send another text to the lead.

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.