article thumbnail

How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. Mobile banking in developing countries. The Renault Logan , released in 2004, is a prime example of frugal innovation. It helps you to focus on what’s important.

Startup 198
article thumbnail

Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Mobile Security Best Practices For SMBs (Or Anyone Else For That Matter)

YoungUpstarts

It’s hardly a stretch in this day and age to say that everyone in the corporate workforce has a mobile device, whether it is company issued or personal. Here are some mobile security best practices that people can easily implement to protect themselves (and their devices): 1. by Don DeBolt, Total Defense, Inc.

Security 160
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Will consumers want to watch short-form mobile entertainment? Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
article thumbnail

Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Mobile Usage: 8% of 2010 query volume (mobile app download growth of 344% YoY).

article thumbnail

Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

mobile, locations, layering of services, data management, portability & more]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. The Past (1985-2002).

article thumbnail

The Guy Who Took on Google (and now LinkedIn): Mike Yavonditte

Both Sides of the Table

Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Semantic 302