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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. Advertisers could take advantage of their lack of self-control.

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10 random online resources for Entrepreneurs (2010 version)

crowdSPRING Blog

The columnists cover everything from media to finance to advertising to economics and I benefit from them all. We spend more time gazing into the screen than we do gazing at our own children and the software we use says a great deal about us a s people. Ten small business tax planning tips for 2010! Photo: Armando Maynez.

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Twitter Link Roundup #63 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Small business and startup issues: choosing the wrong software – [link]. crowdSPRING SmallBiz Newsletter: new 1099 rules, biz plans, building software products – [link]. Small business and startup issues: choosing the wrong software – [link]. The History of Coca-Cola Print Advertising – [link].

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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Take, for instance, a 2010 marketing snafu by Gap.

Marketing 109
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Why Small Businesses Have the Social Media Marketing Advantage

Duct Tape Marketing

They also enjoy the benefits of joining the chamber of commerce in their community by connecting and sometimes partnering on marketing campaigns with other local businesses. And, welcome reviews, questions, comments, and concerns from consumers. Less expensive advertising. Small businesses can piggyback on big advertising.

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Twitter Link Roundup #53 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

5 historic billboard campaigns (or everything old is new again) – [link]. Advertising and marketing have never been so much fun – [link]. 20 Creative, Interesting, and Amusing Advertisements – [link]. 20 Creative, Interesting, and Amusing Advertisements – [link]. Hello Ad Dollars? – [link].