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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No wait, I forgot, actually the question is: What happens when employee #2 makes off with your code and roadmap and marketing data and customer list, moves to Bolivia, and starts selling your stuff world-wide at one-tenth the price? But now she has the vision and ability to design her own software, capitalizing on modern trends (e.g.

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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . All pages on your website are assigned an HTTP status code. Each code relates to a different function. 4xx status codes.

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Where possible, use endorsements from industry influencers or positive reviews from customers who’ve tested your MVP. It’s a strategy used by software providers like SAP and IBM i2 , whose systems are vital to companies’ operations. . Here’s the Netflix homepage back in 2010, focusing on the benefits of the product: Image source.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

Kaggle launched in 2010. To make the most of Kaggle, having some ability to work with code is helpful. If you don’t code however, no worries—this isn’t a technical post. Scan the results, review the dataset quality scores, interestingness scores, and short descriptions. million members contributing code and data.

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3 Things to Consider When Staffing a Software Development Project

mashable.com

Brett Miller is the president of Custom Software by Preston (CSP). For more than 10 years CSP has impressed clients with highly effective software solutions and teams of multi-talented software engineers. There are multiple approaches you can take to staffing when it comes to IT projects.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.