2010 Customer Development PR Reference 
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)
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Steve Blank
APRIL 2, 2009
It was an educational mission to tell the story of who our customers were (and by inference who all the graphics board customers were) and why the current reviews of these graphics boards weren’t adequately measuring what was important to this large market. The head of the PR agency agreed that we would work together as a team.
steveblank.com
JULY 8, 2011
It’s more reference material. Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. Thus, these pages. I’ll add more as time goes on. Thanks a million.
Startup Lessons Learned
FEBRUARY 22, 2010
Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Hint: it doesnt.
Startup Lessons Learned
SEPTEMBER 11, 2009
I agree that listening and communicating is a key to success, but customer development can only do so much. Eric, I agree with everyone above about referring to people who loudly voice their opinions as trolls. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.
Steve Blank
AUGUST 3, 2009
If you want to refer to PVO by name, call it just PVO (acronym for “Air Defense&# in Russian). about the earliest days of entrepreneurship in Silicon Valley, it’s worth checking out this post from serial entrepreneur Steve Blank. Reply Nelson A.
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