B2B Ecommerce Sites: What Works for B2B Buyers?
ConversionXL
MARCH 13, 2019
B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. B2B ecommerce is about first impressions and differentiation, not just utilitarian design and minimal clicks.
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