Remove 2012 Remove Acquisition Remove Design Remove Lead Generation
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. B2B ecommerce is about first impressions and differentiation, not just utilitarian design and minimal clicks.

B2B 130
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Onboarding Emails: What Happens After They Sign Up For Your “Free Thing”

ConversionXL

This disproportionate emphasis on getting more leads has forced customer acquisition efforts to burn money & time unnecessarily, while simultaneously turning the Internet into a game where advertisers say “Look at me” and regular people try to avoid being sold to at all costs.

Email 126
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How to Build a Product Launch Strategy

ConversionXL

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. How a product launch strategy creates awareness and earns consideration from potential buyers.

Product 96
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Design & Production. Lead Generation. MediaNext 2012. 07/25/2012. Tool: Sysomos (Marketwire) URL: Sysomos.com What it does: Like Radian6, Sysomos is designed to help brands “listen” to what people are saying about them online, particularly through social media. Art/Creative/Design. Art and Designers.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? This is mostly because a great number of user experiences are designed without ever involving the users. That being said…. image source.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? This is mostly because a great number of user experiences are designed without ever involving the users. That being said…. image source.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

What if tweaking the small stuff , like the tiny bit of copy next to the credit card field or the wording of a specific link could transform your hesitant visitors into confident leads & buyers? This is mostly because a great number of user experiences are designed without ever involving the users. That being said…. image source.