ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

MAY 22, 2019

It was all about tricking the algorithm and I didn’t really break that bad habit until 2012. They warned people for years before 2012. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. That’s a real key.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

NOVEMBER 29, 2018

This post details the freemium and free-trial models and considers the key questions—about your business, your market, and your product—that guide you toward the best option. If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. Loss aversion.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JUNE 24, 2014

In fact, 54% of users said they may actually leave a website and go to another rather than complete an individual registration form, according to a 2012 survey conducted by Blue Research. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website.

Social Network 130

Social Network Viral Social Media B2C 130

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

Mike Michalowicz

AUGUST 3, 2015

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. A sale is not a sale until the money is in the bank. Show Quotes A sale is not a sale until the money is in the bank. and Europe. Show Quotes .

Iceland 60

Iceland CPA Europe B2C 60

ConversionXL

FEBRUARY 3, 2017

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Emotional Design Influences Sales. As it turns out, yes. image source.

Sales 126

Sales B2B Campaign Video 126

Seeing Both Sides

AUGUST 16, 2012

Last week, I wrote about Akamai , a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet’s fabric. Going B2C was daunting and not in our core DNA,” Kaufer remarked.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

online.wsj.com

SEPTEMBER 23, 2012

Consumer Products. Paper & Forest Products. September 19, 2012, 9:32 p.m. Copyright 2012 Dow Jones & Company, Inc. Businesses For Sale |. Consumer Services (B2C). Chemicals & Allied Products. Fabricated Metal Products. Food and Kindred Products. Leather and Leather Products.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JANUARY 28, 2020

In helping people understand this back in like 2012, 2014, and even today, one of the lines that we draw is a line between marketing through video and relationships through video. I think the production values and expectations are much lower than a lot of people think. And again, I don’t care whether this is B2B, B2C.

Video 39

Video Technical Review Software Review Colorado 39

mashable.com

OCTOBER 5, 2012

October 3, 2012 by Cezary Pietrzak. It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly.

Naming 84

Naming Startup Social Media RSS 84