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[Review] Marketing To The Ageing Consumer

YoungUpstarts

Consider this: In 2012, there are 20 countries whose population is shrinking. 4) Product - Intuitive software interface that is simple and easy to use. The ageing consumer is one of the most profitable yet untapped segment. By 2020, over 40% of the adult population in “ultra-ageing” Japan will be 60 years or older.

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs. History of frugal innovation.

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Build it and they won’t come: How and why growth hacking came to be

The Next Web

Growth hacking has resonated in the startup community due to today’s growth challenges: new channel creation, channel saturation, the “best product” fallacy and “product-growth” fit. Channel instability. The creation and destruction of channels is a common occurrence today. Channel saturation.

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How GDPR Highlights How We Should Be Marketing

Duct Tape Marketing

Founded in 2012, BounceX’s People-Based Marketing (PBM) cloud is the first new revenue channel with scale in 10 years. For the first time, brands and publishers have a meaningful paid channel outside of Google and Facebook. Click on over and give us a review on iTunes, please! How is GDPR being enforced? Like this show?

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15 Ways A Brand New Small Business Can Look Established

YoungUpstarts

Hire a professional, or at the least, use inexpensive design software like Tailor Brands to create a great logo yourself. Create a schedule to knock out a handful each week during your first year in business, or look at different local marketing software that can handle it for you. Post consistently to social media channels.

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Top 3 Reasons Why Your Board Needs a Secure Communications App

Board Effect

This is a valid reason for board directors to be sending sensitive governance communications through highly secure communication channels. About 59% of the breaches were due to hacking and 21% were due to insider error or wrongdoing. users that had accounts between January 1, 2012, and December 31, 2016, were affected.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.