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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Over Thanksgiving weekend in 2013, right after launching his email list experiment, he built Product Hunt’s first website mockup with his team.

Lean 60
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website. Some marketers try looking at conversion as a solo metric of determining how their CTAs perform on mobile. Image Source.

Mobile 48
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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

Most project creators describe their project using aggregate framing. Agrawal, Catalini, and Goldfarb (2013) examined the types of risks that donors encounter in crowdfunding. Kuppuswamy and Bayus (2013) analyzed all Kickstarter projects from 2009 to 2012. Among their findings, one primary factor was efficacy. The problem?

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Four years at Version One & some thoughts on “Moneyball for VC”

Version One Ventures

In the summer of 2013, I was introduced to Boris by a fellow Canadian, Brendan Baker. Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. This week marks my fourth year at Version One.

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Screw Traffic – Show Me The Money

ConversionXL

Wowzers rock on, but after stuffing around with payment processors for months I finally put up my buy now button in January 2013 ($9 / month) and guess how many people signed up?…. Traffic volume is a vanity metric. Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats.

Metrics 111
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. or Weightwatchers.co.uk

Analytics 133
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The Pre-Seed FAQ

K9 Ventures

It is what Seed used to be from 2009-2013, until the Seed rounds got fat and bloated and the bar for raising a Seed round became a lot higher. Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started?