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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Might as well dream up one that amuses the target audience. Image source ).

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Might as well dream up one that amuses the target audience. Image source ).

Customer 101
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Why you probably don’t need an API strategy

The Next Web

Over the course of 2013, the API industry has matured a great deal. They should not be trying to generate new revenue streams or reach new audiences through such programs. The key to a successful API program is to know your audience. Your audience is defined by your business opportunity. The bottom line.

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How to Build Your Brand — 2021 Guide

Up and Running

Analyze your target audience and competitors. You need to know answers to questions like, who’s your target audience? By having a clear focus and personality that your target audience can identify with. If you’re not sure where to start, try to define your audience first and see if those same words fit the image of your brand.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

With over 30 years of experience, Jennefer is a PR veteran, and was named in 2013 as one of the country’s top 10 CEOs and entrepreneurs by “MadameNoire” magazine. The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner.

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How to Write Copy for More Than One Audience on a Page

ConversionXL

When you’re putting together copy for a website you may not have the luxury of only having to speak to one audience. In fact, you may have multiple audiences you need to address. What if both audiences require equal attention? How do you write copy that attracts more than one audience on a page without confusing your messaging?

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

First, understand your audience. Then, spend the rest of the pitch backing up those claims and increasing investors’ confidence in your investment thesis. Today in 2013, the majority of LinkedIn’s revenue comes from an enterprise version of our subscriptions product. In 2013, it’s whether you can break through the noise.