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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Agrawal, Catalini, and Goldfarb (2013) examined the types of risks that donors encounter in crowdfunding. Strategy: Convey Your Reputation.

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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Leaks and short-term secrets that guide marketing campaigns. The rest of the story is familiar. Image source ).

Customer 108
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. Using this, the brand taps into broader motivations.

Marketing 110
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Want to Know a Secret? Your Customers Do.

ConversionXL

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. Leaks and short-term secrets that guide marketing campaigns. The rest of the story is familiar. Image source ).

Customer 101
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Twitter Link Roundup #184 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

The video above is a light-hearted look at the the domestic surveillance scandal in the United States, involving the National Security Agency and a program called PRISM. This is a really smart ad campaign from IBM | PSFK – [link]. New Web Design Trends: Try And Succeed in 2013 | DJDESIGNERLAB – [link].

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Summer Business Books: What to Read Now

crowdSPRING Blog

They explore important questions about citizen’s power vs. the state’s, the relationship between privacy and security, and the arrival of the digital age. It is now 2013 and we can definitively say that Rock and Roll is here to stay. 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 93
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Best Of Both Worlds: Mixing HTML5 And Native Code

mobile.smashingmagazine.com

October 17th, 2013. Make sure you take standard Web security practices into account to ensure your Web content cannot be compromised to begin with. Keep performance, and security in mind when using any application development platform. October 17th, 2013 4:10 am. October 17th, 2013 6:34 am. User Experience.