Conversion: The Most Important Internet Metric of All (Revisited)
abovethecrowd.com
OCTOBER 1, 2013
The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.
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