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How to create a sustainable social media strategy for your startup

The Next Web

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Identify the audience. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Startup Example: Zappos. million people in 24 hours as a result.

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29 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Based on our target audience. So, “message received” is the uncoded meaning of “250ok,” and that made a lot of sense considering the audience.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Airbnb learned its audience used Craigslist to list and search for accommodation. But it’s not a channel you can scale as easily as LinkedIn , which offers a similar audience.

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How Your Law Firm Should Market To Millennials

The Startup Magazine

Millennials now pay attention to social media. A generation that loves technology and fun-seeking, incorporate social media such as creating blogs, tutorials, videos and engaging fan page. Most consumers seek attorney online, according to a study made in 2014. Engage in Social media Advertising.

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15 Ways A Brand New Small Business Can Look Established

YoungUpstarts

There are over 300 directory sites that should have your business name, phone number, street address, web address, and even hours of operation. Social Media will humanize your brand. Social Media is also important to search engines. Post consistently to social media channels. You know what Google wants? Or reviews!

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How to Turn Marketing Costs Into Profit

Duct Tape Marketing

Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. Pulizzi is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Why building a loyal audience is key to transforming a business.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. LinkedIn’s targeting capabilities—by company name, job title, etc.—are It certainly helps if you partner with a highly regarded video production company, as Slack did in 2014.

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