ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. The Current State of PPC.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

FEBRUARY 25, 2016

For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). Evergage released the results of a 2015 survey , which paint a clear picture of the current state of personalization… Image Source. What Is Web Personalization? Segmenting Ineffectively.

Web 48

Web Software Review Jordan Technical Review 48

Austin Startup

FEBRUARY 1, 2018

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. I usually ask an interview candidate a series of analytical questions to gauge intelligence and problem-solving ability.”

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 4, 2012

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). Snow, skate, surf and motox reports are perfectly targeted to the potential audience's tastes. Behavior/intent targeting (this one is so cool!).

Acquisition 144

Acquisition Mobile Customer Marketing 144

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool.

Marketing 98

Marketing Analytics Campaign Metrics 98

YoungUpstarts

AUGUST 26, 2015

Implementing a central inventory management system that tracks cross-channel sales data is what retailers will rely on most to make smarter decisions this holiday season. By looking at historical sales reports, such as top-selling products or bestselling items by channel, retailers can better prepare their operations and warehousing.

Cofounder 100

Cofounder United States Channel Stock 100

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. iRidium narrowed their audience into five segments: Best customers; Members of the target account buying community; Thought leaders ; Partners; Media and industry publications.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Up and Running

JANUARY 11, 2017

Our marketing coordinator, Alexandra Bohigian, reiterated this when speaking on the prioritization of mobile-friendly development: Mobile usage is increasing rapidly, which means businesses need to prioritize the development and updates of their mobile app or website to visually stimulate their audience. Make sales and promotions important.

Mobile 60

Mobile Marketing Social Media Design 60

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. Usually, this is via storefronts, online, or via distributors.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

DECEMBER 3, 2012

When all you have is a presence on Google+ or Facebook (ignore Twitter for now, it is a unique animal), you are renting an audience. On your "rent" existence, are you shouting or adding value to the audience's life ? Ditto for YouTube brand channels. Sure, people may circle/like you on those platforms.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

SEPTEMBER 22, 2015

It used to be that qualitative research was swept under the rug in CRO circles, but most people now know what it’s important for uncovering the ‘why’ behind the ‘what’ that quantitative analytics shows you. Figuring out your primary target audience is important for boosting conversions. Tim Senft (@itmeanzmustard) September 21, 2015.

Customer 48

Customer Software Review Conversion .Net 48

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. A 2015 study found companies make $6.50 Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. Read the full Bloomberg piece here. Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 11, 2016

In 2015, another study found that marketers ranked video as the second most effective type of content. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Video was ahead of number two, mobile apps, by 26 points.

Video 48

Video Conversion Mobile Search 48

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

JULY 17, 2015

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. And the audience asked some of the toughest testing questions ever. Audience: Question? Audience: What’s the question?

Video 48

Video Mobile Conversion Audience 48

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Identification: Where do you find your audiences and influencers? This should give you an idea of the audience you want to reach. Check out our 2015 guide to media relation tools. Where do they take this content from?

Marketing 28

Marketing Campaign Affiliate Cofounder 28

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Transformify

JUNE 6, 2019

Back in 2015 when Transformify was founded, it was decided that the company would be a 100% remote and would provide equal job opportunities to everyone regardless of gender, location, race or personal situation thus creating jobs for people in need or those living in high unemployment areas.

Lean 56

Lean Management Technical Review Software Review 56