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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. Key Takeaway: During this episode, we discuss the transition from Google Analytics to Google Analytics G4 and its significant differences from the previous version. Julian (01:35): Yeah, sure.

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Edge Analytics – The Pros and Cons Of Immediate, Local Insight

YoungUpstarts

A relatively new approach to solving this issue is called “edge analytics”. It is very important to understand where edge analytics makes sense and if “devices” do not support local processing, how we can architect a connected network to make sense of data generated by sensors and devices at the nearest location.

Analytics 100
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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Yes, a silo but so much better than 2015. Machine Learning | Analytics. More and more humans are going to be transitioned out of the business of analytics.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. SMBs no longer have to choose between hiring an in-house data science team or off the shelf enterprise analytics software. Predictive Analytics. In 2016, SMBs used an average of 4.8

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The 2015 Lean Startup Conference is the Biggest Yet

Startup Lessons Learned

Check the full schedule here — and keep these six big incentives to join us in mind: New speakers for 2015 Half of this year’s 100+ speakers and mentors are new to our conference. 16-19, 2015 in San Francisco, CA. This is an investment in your professional development, after all. We're not just another networking event.

Lean 60
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Righting The Ship Before 2015

YoungUpstarts

Instead, use the lessons learned to create an action plan for the 4th quarter and 2015. Here are three strategies to drive the focus for the 4th quarter and into 2015: Self Evaluate. However, beginning to set a plan of attack into motion for 2015 will inspire confidence in leadership. Move Forward.

Chicago 154
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Why GE’s Jeff Immelt Lost His Job – Disruption and Activist Investors

Steve Blank

GE made a $4 billion bet on connecting industrial equipment via the Internet of Things (IoT) and analytical software with a suite of products called the “ Predix Cloud ”. In 2015 Trian Partners, an activist investor, bought $2.5 Andreessen’s article helped accelerate the company’s digital transformation. of the company.