Up and Running

JUNE 21, 2017

Back in 2015 when we only had about $2,000-$3,000 worth of marketing budget to spend each month, getting the most out of our buck was fundamental—not only for growth, but for survival. A conversion event in Google Analytics. The basics: Google Analytics. Google Analytics is a very powerful (and free) tool.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

SEPTEMBER 5, 2018

All that said, a mobile app can be a transformative channel for an ecommerce business. Three-month mobile user retention for retailers has grown by nearly 10 percent since 2015 , and consequently churn dropped the same amount in the same period. The advantages of mobile apps for ecommerce businesses.

eCommerce 60

eCommerce Mobile Developer Retention 60

ConversionXL

JUNE 2, 2022

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. how long they spent on the site).

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

YoungUpstarts

AUGUST 26, 2015

Implementing a central inventory management system that tracks cross-channel sales data is what retailers will rely on most to make smarter decisions this holiday season. By looking at historical sales reports, such as top-selling products or bestselling items by channel, retailers can better prepare their operations and warehousing.

Cofounder 100

Cofounder United States Channel Stock 100

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. This way, you can see which marketing channel gives you the most value.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer. We’re asking a lot of questions.

Video 48

Video Analytics SCRUM Metrics 48

ConversionXL

APRIL 11, 2016

In 2015, another study found that marketers ranked video as the second most effective type of content. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Ditto for YouTube brand channels. Do you have yet another lame brand channel full of just your TV ads, or does yours rock, like Tide's or Purina's , which offer tips and in many ways make your life better and really connect with you?

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. A 2015 study found companies make $6.50 Image Source. Tactics change, though. Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

SEPTEMBER 22, 2015

It used to be that qualitative research was swept under the rug in CRO circles, but most people now know what it’s important for uncovering the ‘why’ behind the ‘what’ that quantitative analytics shows you. Noah Kagan wrote a blog post about an email campaign they sent to 30,000 subscribers trying to promote their Monthly1K product.

Customer 48

Customer Software Review Conversion .Net 48

Duct Tape Marketing

OCTOBER 23, 2015

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. There are five key areas to a successful influencer marketing campaign: 1. Once you have pulled out some common trends then you need to define the mix of channel and content best suited to your objectives. Sound simple?

Marketing 28

Marketing Campaign Affiliate Cofounder 28

ConversionXL

JULY 17, 2015

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. I really think it would be good for doing some of the marketing campaign type of optimization, but I haven’t found it to be very robust.

Video 48

Video Mobile Conversion Audience 48

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth.

Social Media 145

Social Media Audience Media Marketing 145

Steve Blank

MAY 17, 2022

The number of patents filed in 2021 is more than 30 times higher than in 2015 as companies and countries across the world have realized that AI and Machine Learning will be a major disruptor and potentially change the balance of military power. Human-Machine Teaming in Exploitation and Analytics. AI in National Security.

Artificial Inteligence 417

Artificial Inteligence Software Review Algorithm Technical Review 417

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60

Transformify

JUNE 6, 2019

Back in 2015 when Transformify was founded, it was decided that the company would be a 100% remote and would provide equal job opportunities to everyone regardless of gender, location, race or personal situation thus creating jobs for people in need or those living in high unemployment areas.

Lean 56

Lean Management Technical Review Software Review 56

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Analytical Thinking: Skills, Interviewing, Value.

Analytics 136

Analytics Artificial Inteligence Marketing Campaign 136