Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

Conversion 48

Conversion Product Technical Review Widget 48

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. This is when metrics come into play.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hunter Walker

JULY 29, 2017

In 2015 when we started working on the law to eliminate vaccine opt-outs in California, it became pretty obvious that there was an asymmetry of passion on social channels that was pretty much the opposite of actual public opinion (which is 85% in favor of vaccination requirements for school). And plenty of people have known this for years.

Social Media 82

Social Media Campaign Media Marketing 82

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 11, 2016

MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. In 2015, another study found that marketers ranked video as the second most effective type of content. Optimize Videos for Search Engines.

Video 48

Video Conversion Mobile Search 48

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

MAY 1, 2015

Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. When the Cyberbully Is You nytimes.com/2015/04/30/sty…. Google accused of abusing its search engine dominance bit.ly/1yLzKhK. 7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching bit.ly/1HRwXF5.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

MAY 25, 2017

Andrew Anderson (@antfoodz) January 6, 2015. If you only analyze top cohorts, it’s easy to prove your campaign is effective. Ronny Kohavi, Distinguished Engineer at Microsoft, gave the following example in a recent presentation: The larger your palm, the shorter you will live, on average (with high statistical significance).

Conversion 103

Conversion Metrics Salary Jordan 103

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Framework 147

Framework Marketing Search Mobile 147

crowdSPRING Blog

MAY 8, 2015

6 Thoughts on Creating and Leading Engineering Teams – buff.ly/1zNp7eB. The Angel VC: Key Revenue Metrics for SaaS companies – buff.ly/1INSu29. The 4 Best Influencer Marketing Studies of 2015 (So Far) | Convince and Convert bit.ly/1JB4W6T. The Basics of Email Marketing | Search Engine Journal crowdspring.co/1PYFIjm.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. The Current State of PPC.

PPC 48

PPC Matching Campaign San Francisco 48

Duct Tape Marketing

MAY 13, 2016

According to the Marketing Budgets 2015 survey , which was published in association with Oracle Marketing Cloud, 79 percent of companies planned to increase their spending on digital marketing technology in 2015, which was an increase of 13 percent from the previous year. Develop Effective Email Marketing Campaigns.

Social Media 43

Social Media Marketing Media Email 43

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You have visits that you assume through organic search engine optimization. It’s a new business?

Lean 60

Lean Business Plan Video Software Review 60

crowdSPRING Blog

MARCH 27, 2015

How To Connect Social Media Metrics to In-Store Foot Traffic crowdspring.co/1FalO0D. Essential Rules For Effective Facebook Marketing In 2015 crowdspring.co/1BCgtOD. The Apple Engineer Behind The New MacBook Speaks–And What He Says Might Shock You! The surprising secret about SMEs’ Churn crowdspring.co/1GzsBj9.

Small Business 48

Small Business Design Social Media Taiwan 48

Hearpreneur

SEPTEMBER 16, 2015

A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. 1 – Simple, Easy to Remember. Image Credit: Mark Essien. But, we felt the word alone was not sufficient.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ConversionXL

JULY 17, 2015

At ConversionXL Live 2015 we had an amazing testing panel featuring statistics and testing gurus Lukas Vermeer from Booking.com, Matt Gershoff from Conductrics and Yuan Wright from Electronic Arts. It’s not going to get what you’re looking for because this is the metrics made up of two parts. All of them got answer.

Video 48

Video Mobile Conversion Audience 48