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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience. With this approach to establishing and tracking milestones, ReadyTalk launched its beta of UbiMeet.com in March 2015.

Lean 60
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6 Ways To Turn Your Website Into A Sales Machine

YoungUpstarts

Provide A Mobile Responsive Experience. According to Google, the number of mobile search queries overtook desktop queries in 2015. If your website is not mobile responsive, this will diminish the user experience for a good number of online visitors. At the same time, your search engine rankings will be affected too.

Sales 100
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers.

Customer 118
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Email campaigns, Cold calling. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. It starts with sales enablement.

B2B 48
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Twitter Link Roundup #267 – Flawless Resources for Small Business, Startups, and Design!

crowdSPRING Blog

Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. When the Cyberbully Is You nytimes.com/2015/04/30/sty…. 7 Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching bit.ly/1HRwXF5. How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow bit.ly/1F7WHwu.