Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 20, 2015

I took inspiration from the good things I’ve seen at other conferences, made sure I avoided the bad things – and so ConversionXL Live 2015 was born. André Morys Web Arts (@morys) March 12, 2015. Never start a marketing campaign without a dedicated landing page. Navigation counts for 80 – 85% of mobile success.

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. To develop a solid testing plan, it’s important to understand the structure of a Facebook ad campaign. And the more you test, the better.

Campaign 48

Campaign Algorithm Audience Metrics 48

ConversionXL

JULY 8, 2016

What’s interesting is that companies are actually the least satisfied with their website and mobile website personalization… Image Source. However, mobile and web app personalization is not where the majority of people are investing their resources… Image Source. Down from 28% in 2015.).

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 16, 2016

In 2015, 28% of the 4.9 billion payments we processed were made on a mobile device. A lack of tone of voice consistency can be a real conversion killer, so the tone of your PPC ads should be the same as the tone of your landing pages, for example. Respectful vs. Irreverent. Remember how important scent can be.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Show password option helps, especially on mobile. 62% of designers receive no customer data at the start of the campaign.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

Content Consumption Competitive Analysis. + #OMG Mobile, Where's Mobile Data! How does any tool have access to your website or mobile app data? It is 2015. Identify the impact on your display advertising campaigns. Social Strategy Effectiveness. Geographic World Domination Opportunities. CI data collection.

Metrics 60

Metrics Analytics Non-Compete Search 60