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Startup Benchmarks

VC Cafe

If nothing else, for its simplicity (back of the napkin) but also for the fund’s commitment to keep updating the metrics since 2016. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Luiz Centenaro (@LuizCent) April 1, 2016. Strategy & Testing: The a-ha moment is the tipping point for retention. Fix churn before acquisition – it will flatline growth. The a-ha moment is the tipping point for retention.

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Donor Retention Rate: How to Calculate and Increase Repeat Donations

Board Effect

Your donor retention rate matters if you want to grow your nonprofit. We’ll explain what a donor retention rate is, why you should be monitoring it, and what an excellent nonprofit donor retention rate should be. The donor retention landscape is actually lousy at the moment and is going of all accounts, from bad to worse.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

In 2016, SMBs used an average of 4.8 Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high. Previously, this was a popular option among SMB owners.

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In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

Largely yes, but the pot of gold might be more modest than some of 2016’s notable transactions suggest (Jet, Cruise, Dollar Shave Club). We had our first taste of this trend playing out early in 2016 when GM acquired self-driving tech startup Cruise for north of $1b. So, is it true? ” Next Level – Buying Product.

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The Remarkable Cost Of Poor Customer Support On Your Bottom Line

Brandanew

Despite the bottom line implications, there are still a lot of companies out there failing to make support a major priority in 2016. Most companies choose to dedicate more attention and resource to customer acquisition, instead of retention. This is crazy.

Cost 100
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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. Build acquisition into your product (LinkedIn, TransferWise). Don’t optimize your landing page, optimize your retention – look at early samples to do so. It’s among the very best CRO events in the world, and of course in Europe. Come next year!

PPC 48