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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

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5 Ways Mobile Apps Can Help You Build A Brand

YoungUpstarts

According to a survey by B2C researcher AgilOne , more than 70% of consumers expect a personalized experience from brands. Non-voice” methods of providing service are becoming the customer’s method of choice when it comes to contacting a brand, according to the 2017 Aspect Customer Experience Index. Develop your own mobile app.

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What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

In April 2017, we reviewed 62,000 random form submissions from 97 different industries to see how form length, device choice, and prices affected conversion rates. He has 25+ years of international B2B and B2C marketing experience. My colleagues and I at JotForm decided to tackle those questions.

Sales 127
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Looking for your summer internship? Look no further.

Austin Startup

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. Internship Title: B2C Marketing Intern Compensation: Unpaid Description: The B2C Marketing Intern will help the team with managing the website, blogging, social media, and writer communication.

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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

In September 2017, I spent 2 weeks in Austin, Texas to understand what makes this vibrant startup ecosystem tick. Launching a supermarket for natural foods may not sound like a winning proposal in conservative Texas, but Austin delivered — to the tune of a $13,7 bln acquisition by Amazon in 2017.

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. Something similar happened with Snapchat in 2017 with their IPO. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C. All three have different business models… SaaS, media/ad, and consumer transactional.

IPO 180
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. Native video ads appear within LinkedIn news feeds.

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