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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The technological breakthrough, announced in 2017 , is the “federated” component—the ability to train a machine learning model without a centralized repository of data: It works like this: your device downloads the current model, improves it by learning from data on your phone, and then summarizes the changes as a small focused update.

Caching 140
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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Here go top seven, able to create a negative attitude toward your business as well as nip your ad conversion in the bud. Nielsen’s Global Trust in Advertising report confirms the effectiveness of such an approach.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts. But conversion rate alone is not a success metric.

Mobile 48
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[Asia] Socialbakers Opens Asia Pacific HQ In Singapore

YoungUpstarts

Global social media analytics and optimization company Socialbakers has announced the opening of its new Asia-Pacific headquarters based in Singapore. ”By 2017, Asia-Pacific will have the largest social network population worldwide.

Asia 178
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The Importance Of Managing Your Brand Reputation From The First Day

YoungUpstarts

If managed well from day one, a great brand reputation can mean increased exposure, higher sales figures, and even global expansion. Brands who lead conversations online inevitably attract the attention of the press, as well as online influencers. No matter what size a company is, reputation management is of the utmost importance.

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6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

The global beauty market is predicted to grow from $432.7 By fostering and participating in these conversations, savvy businesses stay deeply in touch with their consumers’ interests, wants, and dislikes. This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign.

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Best Sales Funnel Software For Startups

YoungUpstarts

Today, the concept of funnels has become a global phenomenon and is one of the strong pillars for many online businesses. A lot of marketing teams love this tool because it comes loaded with templated assets that help in building high-conversion sales funnels. Kartra was mostly built to integrate with webinar software. Final verdict.

Software 147