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How To Prepare Your eCommerce Store For Black Friday 2018

YoungUpstarts

That’s how much money online shoppers are estimated to spend between Thanksgiving and Black Friday 2018. Read on to learn how to prepare your ecommerce store for Black Friday and Cyber Monday 2018. Create all campaigns and creative assets (for your website, social media, email marketing, advertisements, etc.) Preparation.

eCommerce 157
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5 Great Marketing Tips For Entrepreneurs And Startups In 2018

YoungUpstarts

Here are the tips to follow in 2018: 1. The comparison strategy may works like we are offering this better or cheaper than others but it surely does not mean you are doing something different or beneficial for the target audience. Highlight the features of your product and tell the audience that you are doing it for them.

Marketing 133
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Most businesses, even Mixpanel’s paying customers, retain Google Analytics.

Analytics 119
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)

crowdSPRING Blog

If you want to learn more about chatbots generally, read Drift’s The 2018 State of Chatbots Report: How Chatbots Are Reshaping Online Experiences. You Can Send Them Push Notifications – Anyone who messages your page is opted into messaging, so you can send them follow-ups or reminder drip campaigns, which is amazing.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. It defines what you want to communicate to your audience and in what form. Image Source.

Marketing 110
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Image source ).

Video 129