Remove 2020 Remove Acquisition Remove Metrics Remove Revenue
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Image source ).

article thumbnail

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? But it will be patiently deployed, waiting for a cohort of founders who aren’t artificially clinging to 2021 valuation metrics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. In 2020, there were 8,000 martech solutions. Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Growth marketing is about process over tactics.

Marketing 115
article thumbnail

10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

article thumbnail

SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

ConversionXL

Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. The activation rate had been dropping since the July 2019 changes and, by January 2020, was down 18.9% (14 percentage points) compared to the beginning of last year. 99% of those who started the sign-up process completed it.

article thumbnail

A Complete Guide to YouTube Analytics

ConversionXL

billion in ad revenue in 2020. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement. YouTube generated $19.77 Time-to-value is much more important.

Analytics 134
article thumbnail

What to Expect When Developing an App in 2021

Up and Running

With the spread of the pandemic of 2020, certain apps have become extremely popular like video conferencing apps, on-demand service apps, etc. . According to Statista , the IoT market has seen a sharp increase from 2020 to 2021, with the expected market value reaching $1.6 What has your revenue been for the last 1-3 years?