Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb. Raise when you can.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

The Startup Magazine

OCTOBER 24, 2018

We can get evidence in the stats that say, “ Videos drive two-thirds of the whole internet traffic and is anticipated to grow to about 82% by 2020”. With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing.

Software 104

Software Bandwidth API Flash 104

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Example: Top video marketing trends for 2020.

Product 97

Product Audience Social Media Sales 97

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

MARCH 19, 2018

Even better, why not just have one line of text: Percent change in marketing budgets = +1.8 There is no indication that data from 2017 to 2020 is available, and it is highly unlikely that it will follow a linear trend. Let’s not lose sight of the big picture: I am delighted that spending on analytics is going to increase that much!

Analytics 130

Analytics Audience B2C Restful 130

ConversionXL

SEPTEMBER 16, 2020

— Oli Gardner (@oligardner) May 27, 2020. Some marketers take the opposite approach by avoiding copy testing. There was “a lot of pressure to kill” the former, according to Allstate’s former VP of marketing.). A/B testing your messaging carelessly can turn your marketing copy into a patchwork quilt. You won’t.

Campaign 116

Campaign B2B Software Review Differentiation 116

VC Cafe

MARCH 31, 2021

Is there a marketing crunch in Israel? How should Israeli startups think about marketing? In the previous episode, we’ve heard from experienced CMO Hila Shitrit Nissim , and today VC Cafe features Ran Avrahami *, Chief Marketing Officer at Appsflyer, a leading SaaS mobile marketing analytics and attribution platform.

Marketing 179

Marketing Early Stage Seed Stage 179

David Teten

MARCH 18, 2021

“Tech” means B2B Saas/Fintech or Consumer apps. The modal VC thesis is: “We invest in great teams addressing large markets with disruptive solutions” Who invests in lousy teams addressing tiny markets with outdated solutions? B2B vs B2C) within the business model preference. .

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. billion in 2020 and is expected to reach $603.5 Say you’re pitching a social media marketing platform. Reporting and analytics. billion in 2023.

Campaign 129

Campaign Audience Advertising Conversion 129

www.vccafe.com

MARCH 11, 2013

Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Put up a LaunchRock Page and get your marketing working right away.

Software Review 53

Software Review Technical Review Startup 53