View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners). In addition, look at Facebook’s revenue per user growth globally over the past few quarters.

Social Media 185

Social Media B2B North America Media 185

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. Other social channels also made inroads as 2020 ended. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Example: Top video marketing trends for 2020.

Product 97

Product Audience Social Media Sales 97

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Because each of the channels requires individual creative handling.

Social Media 62

Social Media Media Marketing Lead Generation 62

ConversionXL

SEPTEMBER 22, 2020

For example, if you notice a new guest post on a publication you’re interested in, you can reach out to that author via email or social media and ask the best way to get in touch with that blog. For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers.

Social Media 116

Social Media SEO Email Campaign 116

Up and Running

JULY 7, 2021

In a recent B2B study , 86% of buyers expressed interest in accessing visual or interactive content over other forms. Establish a presence on social media. billion people globally use social media in 2021. It’s a better time than ever to utilize social media platforms as a pathway of brand development.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. HubSpot has built its brand to over 100,000 customers and $1 billion in annual recurring revenue in 2020. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. Keep doing what works.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Social ads.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. To quickly get a sense of what’s on your audience’s mind, scan social media.

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

NOVEMBER 16, 2021

Create engaging thought leadership content on social media . LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Views on Twitter increased 62% from 2019 to 2020. Take Jason Bradwell’s The B2B Bite , for example. .

Framework 131

Framework Social Media B2B Audience 131

abovethecrowd.com

JUNE 2, 2021

After all, in the year 2020, investors that had access to VC-backed IPOs, earned $206 million in average one-day gains for each of 165 separate offerings, for a total of $34B in one-day wealth transfers (including over-allotments). Last year, 2020, the AVERAGE IPO was underpriced by 47.9%! The others are all B2B companies.

IPO 82

IPO Customer Matching Silicon Valley 82

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Articles hosted on fast-loading websites that link to social media profiles for easy sharing. Social media metrics such as likes, follows, shares and impressions.

Demand 48

Demand B2B Curation SEO 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Social Media Tracking/Marketing. analytics for social media and online.

Software Review 53

Software Review Technical Review Startup 53

Reid Hoffman

JANUARY 13, 2021

The Greylock general partner and the host of The 20 Minute VC pick back up from a December 2020 episode of the popular podcast , during which Hoffman discusses his wide-ranging career and key lessons learned. You compete for customers, channels and partnerships. You asked, Reid Hoffman and Harry Stebbings answered.

Incubator 36

Incubator IPO Networking Cofounder 36