Both Sides of the Table

DECEMBER 27, 2010

In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.

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Merger Differentiation AJAX Cloud 320

Steve Blank

OCTOBER 29, 2015

Successful entrepreneurs show up a lot and make their own luck. And they are resilient – they’re able to bounce back after failure. Both of these traits made all the difference for the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Phil Randazzo. Derek Andersen. You want to go in with me?”

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Las Vegas Entrepreneur Cofounder Nevada 120

Steve Blank

OCTOBER 20, 2011

But General Motors was about to take consumer marketing of cars to an entirely new level. Market Segmentation General Motors had turned the independent car companies acquired by its founder Billy Durant into product divisions. Market segmentation by price was something no other automotive manufacturer had ever done.

Jordan 300

Jordan Engineer Advertising Design 300

Steve Blank

OCTOBER 4, 2010

Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. Tellis had a much more accurate description of what happens to startup companies entering new markets. [3] First mover advantage – great bad idea.

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Silicon Valley Differentiation United States Customer Development 317

YoungUpstarts

DECEMBER 14, 2014

by Philip Acuña. As a start-up, it’s seemingly impossible to compete with the Facebooks and Googles of the world, who can offer six figure salaries to the talented professionals you’d want on your team. Here’s what they had to say. Sell Your Business. “Sell your business. ” – Peter Ostroske, OFI.com.co. Sell Your Vision.

Colombia 169

Colombia Salary Startup Entrepreneur 169

Feld Thoughts

DECEMBER 13, 2017

Google’s “Do No Evil” mantra was on everyone’s lips as a rallying cry for Silicon Valley entrepreneurs to “change the world” and “ make a dent in the universe.” It’s an important one to read slowly and carefully as there are several key points in it. When Web 2.0

Silicon Valley 72

Silicon Valley New York Web Technology 72

Duct Tape Marketing

FEBRUARY 20, 2024

Navigating the Challenges of Scaling written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation.

Chicago 50

Chicago Campaign Software Review Software Engineering 50

Feld Thoughts

APRIL 14, 2012

The rallying cry was “we are going to be the next Silicon Valley.” The rallying cry was “we are going to be the next Silicon Valley.” At the time, my opinion as someone who disliked generic marketing was that this was the worst branding ever. I hate Silicon Whatever. LA should be LA.

Denver 145

Denver Silicon Valley New York Community 145

ConversionXL

JANUARY 3, 2017

As CROs we tend to boil the world of human behavior, intent, and action into neat rows in a spreadsheet. We weave our assumptions together with formulas in order to break down complex interactions into absolute spreadsheet cells valued by the number of the digits they contain. We can’t be wrong! But we are wrong. We’re wrong a lot. Image Source.

.Net 111

.Net Campaign Conversion Revenue 111

Duct Tape Marketing

AUGUST 24, 2017

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Marylou Tyler. Inbound, inbound, inbound – that’s marketing rally cry for that last few years. How to manage inbound vs. outbound sales and marketing.

Sales 39

Sales B2B Framework Email 39

Duct Tape Marketing

MARCH 25, 2014

The Future of Marketing Is Organizing Behavior written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I made the following statement in some social channels recently – “The future of marketing is less about demand creation and more about organizing behavior.”

Marketing 76

Marketing Demand Sales Campaign 76

Duct Tape Marketing

NOVEMBER 5, 2013

How to Anchor Your Brand With a Great Story written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Shinola is a hot brand. The start up retailer has recent appearances in CBS News, Entertainment Weekly, GQ, New York Times and a host of daily newspapers and news shows to prove it.

Detroit 71

Detroit Kansas City Kansas New York 71

Duct Tape Marketing

AUGUST 26, 2013

Why Outbound Marketing Has Never Been More Effective written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The rallying cry of inbound and content marketers everywhere is that outbound marketing, you know, things like advertising, cold calling and overt promotion are evil.

Marketing 76

Marketing Social Media Social Network Lead Generation 76

Duct Tape Marketing

AUGUST 13, 2013

The Problem With Inbound Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been promoting the concept of inbound marketing for about ten years now. The term content marketing supplanted social media in the buzz wars and the race to create more content was on.

Marketing 69

Marketing B2B Cofounder Social Media 69

Duct Tape Marketing

MAY 23, 2014

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead?

Marketing 69

Marketing Vietnam Virginia Direct Marketing 69

Austin Startup

APRIL 12, 2011

Intellectually, most people “get&# that the market for mobile technology and apps is a global one. But, sometimes, we lose sight of the examples that remind us the pros and cons of this reality. Innovation in mobile can happen anywhere, as nicely highlighted in an excellent, free eBook by Tomi Ahonen. Examples that Anonen cites?

Global 69

Global Mobile South Korea Japan 69

Duct Tape Marketing

JULY 23, 2013

The Anatomy of Inbound Selling written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing For that last few years marketers have been using the term “inbound” to define a major shift in buyer behavior. The primary tool of the inbound marketer is content. Perceptive listening.

Sales Cycle 62

Sales Cycle Sales Reputation Channel 62

Duct Tape Marketing

MAY 29, 2014

The 7 Best Ways To Utilize Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jon Rognerud. - Enjoy! 1: Blog Outreach. 1: Blog Outreach. 3: Building a Brand on Social Media.

Marketing 68

Marketing Social Media Advertising Email 68

aweissman.com

JANUARY 31, 2012

Stewart Brand is infamously reported as saying "information wants to be free"- the rallying cry against any limits on information ownership, the mantra for free content and ideas. In centralized systems, production, marketing, promotion and distribution are viewed as costs, expenses, and something to be tightly controlled and managed.

Non-Compete 50

Non-Compete Distribution Networking Media 50

The Startup Magazine

SEPTEMBER 20, 2023

Thought leadership is a type of content marketing where businesses use the expertise, valued opinions and experiences of their employees to educate their target audience on a particular topic within the industry. We recommend demonstrating this prowess in the form of long-form content. What Is Long-Form Content?

Leadership 122

Leadership Artificial Inteligence Social Media SEO 122

Duct Tape Marketing

MARCH 3, 2015

60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money.

Customer 28

Customer Networking Community Reputation 28

Startup Lessons Learned

AUGUST 17, 2020

In 2006, Kristin Groos Richmond and Kirsten Saenz Tobey founded Revolution Foods to help ensure quality food access for all children across the nation. As Kristin told me, "every child deserves access to an incredible education and every chance in the world to build the life and career of their dreams.

Cofounder 60

Cofounder Security Founder Entrepreneur 60

crowdSPRING Blog

DECEMBER 13, 2018

Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. Both new and existing businesses and organization can benefit from reading this guide. Table of Contents. Chapter 1: What is Brand Identity?

Marketing 162

Marketing Charlotte Naming Design 162

abovethecrowd.com

JANUARY 30, 2015

BHAGs serve as a rallying cry for the company culture, an ambitious target for the future, and a focusing tool for corporate decision-making. “Can you take me Higher? To a place where blind men see . Can you take me Higher? . To a place with golden streets”. — Creed, Higher. A Quick Look Back. Sam Walton, founder of Wal-Mart.

Technical Review 40

Technical Review Algorithm San Francisco Demand 40

Duct Tape Marketing

JULY 7, 2014

Growth Hacking is Just Effective Marketing written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Effective marketers have always been “growth hackers” at heart. Therefore there’s a great deal of emphasis on the need for growth hacking marketers to be tech savvy or even coders.

Marketing 71

Marketing Silicon Valley Coder Analytics 71

Occam's Razor

APRIL 19, 2010

Improve marketing effectiveness. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1. Improve marketing effectiveness might translate into these goals because currently they are our priorities: 1. It is surprising how often these "simple" things come up. "What

Analytics 138

Analytics Metrics Web Framework 138

Duct Tape Marketing

JULY 22, 2013

What Exactly Is Content Marketing? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing The headline of this post may seem a bit odd since everyone knows what content marketing is. Is content marketing a blog post, an eBook, an infographic? Content marketing is an expectation.

Marketing 75

Marketing Search Social Network Engineer 75

Duct Tape Marketing

OCTOBER 6, 2014

Why Ello Really Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Social behavior continues to evolve and the rise of viral networks like WhatsApp , Diaspora and Ello simply signal the need for marketers to evolve as well. Start by reading the Ello Manifesto.

Iowa 66

Iowa Social Network Social Media Viral 66

Up and Running

MAY 21, 2014

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing , Duct Tape Selling , The Commitment Engine , and The Referral Engine. The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar.

Marketing 72

Marketing Social Media Sales Media 72

Start Up Blog

APRIL 29, 2013

Recently I’ve been lucky enough to attend a few events which have been centered around what’s next socially and commercially. So I thought I might pull all these thoughts together in a new edition of Soundbites from the Future – The 2013 edition. You’ll find it is full of contradictions and juxtapositions. And now it is over.

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Uruguay Technical Review Vertical Las Vegas 123

blog.expensify.com

APRIL 24, 2012

Update: The end is near, Expensify is hiring a.NET programmer! Learn more… Saturday edit: Wow, quite a response to this. Some additional comments at the end. Sunday edit : Still going! More comments at the end. Monday edit : Skip my post and read this one instead. It says the same thing, but less offensively. (Or, Thanks ez, whoever you are!

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Java PHP Software Review Coder 107

OnlyOnce

JUNE 12, 2017

One of the things I’ve noticed and never quite understood is that many of our competitors expend a lot of time and energy publicly trash talking us in the market. You don’t see that all that often in other industries, even when people take aim at market leaders. It’s weird.

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Harvest Russia Reputation Naming 48