David Teten

APRIL 1, 2021

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. aggregates resources from all the VCs. Welsh, Carson, Anderson, and Stowe advertises that “60% of WCAS XII portfolio companies benefit from repeat management.” AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 113

Internet eCommerce Advertising Flash 113

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% If you think of yourself as a middleman I agree with you – this is a crappy business. But the best MCNs are so much more.

Networking 366

Networking Media Distribution Video 366

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

www.pakman.com

SEPTEMBER 27, 2012

Chronicling the undoing of traditional media. To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. The latter is particularly useful as an aggregated view for senior executives. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Now consider a traditional media business. The value of the attention that the media company collects determines how profitable it is. A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). Aggregate Audience Data. The Mobile Gap & The Problems It Causes.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Start Up Blog

JANUARY 28, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. In any case, all shareholders care about is the aggregate profit and ROI. Australia might possibly be one of the worst offenders. Netflix a TV studio.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

Start Up Blog

JANUARY 5, 2015

Expect to see an uprising of startups providing software layers to protect end users and aggregate public data on them so they have awareness of what their digital footprints look like. In any case, all shareholders care about is the aggregate profit and ROI. Australia might possibly be one of the worst offenders. Netflix a TV studio.

Technical Review 48

Technical Review Startup Australia Artificial Inteligence 48

VC Cafe

NOVEMBER 3, 2010

YAHOO BUYS ISRAELI WEB ADVERTISING FIRM DAPPER. Dapper currently partners with Sunnyvale, California-based Yahoo and following the acquisition its development center in Ramat Gan will become Yahoo’s development center in Israel. iSkoot is Qualcomm’s first acquisition in Israel. In 2009 it boasted revenue of $4.49

Bandwidth 79

Bandwidth Framework Forecast 79

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

crowdSPRING Blog

AUGUST 25, 2013

The first important data-set to extract is the acquisition cost. Every customer comes to you via some form of marketing, whether that is paid advertising or social media marketing or word-of-mouth. And there is an expense associated with each and every marketing tactic performed.

Customer 95

Customer Aggregator CPA Lean 95

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. It will put that data in Campaigns section of the Acquisition report. If you have a lot of them, aggregate them up.

Analytics 131

Analytics Marketing Campaign Metrics 131

Start Up Blog

SEPTEMBER 13, 2018

The problem of course has always been that while our data isn’t worth much in isolation – a few dollars per user per quarter – it is worth a lot when it gets aggregated by a single firm like Facebook. Those who currently buy advertising, based on our data, will eventually pay us directly instead of some intermediary.

Aggregator 48

Aggregator Algorithm Advertising Social Media 48

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Up and Running

NOVEMBER 12, 2014

The proposed equity crowdfunding rules allow your business to fundraise up to $1 million per 12 month period in its aggregate equity crowdfunding campaigns. Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities.

Equity 125

Equity SEC Technical Review Security 125

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Identify the impact on your display advertising campaigns.

Metrics 60

Metrics Analytics Non-Compete Search 60

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

YoungUpstarts

AUGUST 13, 2012

Some of these businesses are still with us, including Google and the social media behemoth Facebook. Others, like Def Jam, have been transformed through mergers and acquisitions. Each of the nine businesses listed below began in college, and in some cases, with no initial profit motive in mind.

Intellectual Property 127

Intellectual Property New York City Pennsylvania Cofounder 127

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. The Massive Market Opportunity For Spectacles Apple CEO Tim Cook recently told the media : “I regard [augmented reality] as a big idea like the smartphone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. Microsoft continues to invest in brand advertising to position itself as a comeback kid. Source: AllThingsD ]. -

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. at a level of aggregation or granularity you need, and send it into your digital analytics tools.

Metrics 159

Metrics Analytics SEC Acquisition 159

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Media Market. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly Even if they’re not using this to target you with information sent via Twitter, they might use it in aggregate to determine things like the likely electoral votes in a region that will swing for a candidate.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes. Impressions.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. The best-performing companies use north star metrics to understand progress in one of five areas: Growth efficiency; Customer acquisition; Custom action; Usage; User experience. Image source ).

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. You'll be surprised by the steep drop in Cost per Acquisition. Does Facebook advertising really work better than TV? Put up or shut up time for your social media strategy. if you double your impact.

Analytics 88

Analytics Marketing Algorithm Campaign 88

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. advertising. aggregation. Catch Media. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text. Name.com *. Bluehost *.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., In my case I'm looking at Social Media (boss LOVES social!), In an ideal world as you do the above exercise, you'll take into account: 1.

Analytics 133

Analytics Vertical Metrics Web 133

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Popular Media: the key to viral marketing. Software 2.0: ► 2006.

Software Review 48

Software Review South Korea IPO Portfolio 48

www.kalzumeus.com

AUGUST 13, 2012

Content which bears social proof (including e.g. visual elements suggesting endorsement by news media, tastemakers, or one’s peer group) will, in A/B tests, often ROFLstomp absolutely equivalent content lacking social proof. Why Your View that Email Is a Bad Marketing Tool Is Wrong | Social Gratitude - Social Media Management -.

Email 54

Email Software Review Software Campaign 54

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments. Another hidden gem for this hidden gem.

Analytics 60

Analytics Web eCommerce Metrics 60