Venture Chronicles

APRIL 20, 2014

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs. We know from this data that there are tipping points that occur in the opportunity (account) scoring that should and do cause additional sales activity.

B2B 45

B2B Marketing SEM Bandwidth 45

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. Customer acquisition cost (CAC)—the other half of the equation.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Let’s explore. Image Source.

Mobile 48

Mobile Conversion Retention Campaign 48

Occam's Razor

JULY 15, 2014

For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. This is a nicely customized data puke for our Ecommerce and Customer Retention team. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 113

Internet eCommerce Advertising Flash 113

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

JUNE 19, 2018

Active campaigning works. Aggregate data is crap as it hides the gold inside the segments. Acquisition. Engagement & Retention. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Sketch (remix & improve). Decide (Rumble, storyboard). Prototype – test. Monetization.

Technical Review 103

Technical Review Agile Analytics Conversion 103

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? aggregation. Login System. Social functionality.

Software Review 53

Software Review Technical Review Startup 53