Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

DECEMBER 7, 2016

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. What is a recommendation engine, exactly?

Conversion 48

Conversion Product Technical Review Widget 48

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can help them better manage marketing campaigns with clear goals and objectives. In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Organization and operations.

Management 116

Management Customer Software Review Technical Review 116

Venture Chronicles

APRIL 20, 2014

When I took over the team in the 4th quarter of last year I made a couple of quick changes, most significantly breaking up the demand gen team into distinctive task teams focused on net new customers, base expansion, and retention outcomes.

B2B 45

B2B Marketing SEM Bandwidth 45

ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106

Retention Churn Rate Metrics Software Review 106

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

ConversionXL

AUGUST 10, 2016

day 1 retention). For the transitioning out user, an entire email drip campaign might be more fitting. By running this analysis, we can see that receiving a text 6 or more times (the behavior) is positively correlated with long-term retention. Essentially, user state models allow you to measure quality, not just quantity.

NPV 48

NPV Metrics Retention San Francisco 48

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Aggregation of Marginal Gains: Recession Busting Analytics! How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

NOVEMBER 15, 2018

You can run holdouts for A/B tests and other marketing efforts, like drip email campaigns in which a percentage of users receives no email at all. For example, a “10% off” coupon (delivered through a pop-up or email campaign) may generate 15% more sales than a current “$10 off a $100 purchase” coupon. What about at high tide or low?

Artificial Inteligence 101

Artificial Inteligence Algorithm Audience Campaign 101

Startup Lessons Learned

AUGUST 24, 2009

And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Each new campaign is a startup where Lean principals can be applied to maximum effect. September 7, 2009 4:28 PM akibalogh said.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. The site has tons and tons of content, almost haphazardly so.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Take the infamous American Apparel campaign offering 30% off to customers living in areas affected by Hurricane Sandy “in case you are bored during the storm.”

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

DECEMBER 23, 2019

Customer experience and retention is the golden opportunity for every single business. And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. Insight 4: Focus on Customer Experience. So, pay to play is definitely here.

Small Business 70

Small Business Marketing Audio Technical Review 70

abovethecrowd.com

OCTOBER 1, 2013

You want to know what it is for each and every outreach campaign. Unfortunately, conversion improvements typically are the aggregate gain of 100 tiny improvements, not one silver bullet. You need to understand it for each and every source of traffic. You want to understand it in each section of your website.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. Aggregates lie. At this point, all order data is still aggregated. But with every yin comes a yang. You may already know that.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Don’t Forget to Deep-Link Your Campaigns.

Mobile 48

Mobile Conversion Retention Campaign 48

Occam's Razor

JULY 15, 2014

For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. This is a nicely customized data puke for our Ecommerce and Customer Retention team. But that is ok.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. which leads will convert—however you define conversion.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 113

Internet eCommerce Advertising Flash 113

Duct Tape Marketing

MAY 25, 2018

We want to start doing polite and friendly and maybe more profitable campaigns.” Ryan Urban: What’s interesting is on aggregate, say, we all remember, five, ten years ago companies were sending one or two emails a month, maybe one email a week. So the ghost rate is actually part of your true retention rate.

Marketing 65

Marketing Europe Canada Email 65

ConversionXL

JUNE 19, 2018

Active campaigning works. Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Sketch (remix & improve). Decide (Rumble, storyboard). Prototype – test. Solve at the micro level.

Technical Review 103

Technical Review Agile Analytics Conversion 103

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. web analytics measure marketing campaigns. SEO and campaign management tool. customer retention, churn reduction, lifetime value. Campaigner - email marketing suite. Campaign Monitor â?? aggregation. Login System. Social functionality. Crowdfactory. Google Geocoding API. eway direct.

Software Review 53

Software Review Technical Review Startup 53