Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. The ability to segment Visitors, and not just Visits or Hits!

Analytics 146

Analytics Green Metrics Web 146

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. Even if they give you conversion rate benchmarks.

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JULY 21, 2022

This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. For example, a digital team at an ecommerce brand might focus on shopping cart abandonment rate as an OMTM, while the company’s NSM is “number of monthly transactions.”. Image source ).

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

APRIL 13, 2015

Time Lag & Path Length: Pan-Session Ecommerce Analysis. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? The core premise of the time decay model is this: The media touch point closest to conversion gets most of the credit, and the touch point prior to that will get less credit based on a smart and simple algorithm.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Every person in your company.

Metrics 138

Metrics Campaign Email Marketing 138

YoungUpstarts

JULY 31, 2019

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 Getting customers to your site through social media. Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. trillion by 2021.

Customer 133

Customer Product Social Media eCommerce 133

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up.

Analytics 132

Analytics Marketing Campaign Metrics 132

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Which social media post was this link a part of? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

Chronicling the undoing of traditional media. To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. In the case of social media companies like Facebook, Twitter, Instagram, Pinterest and Tumblr, the root activity on the site is the sharing of content.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. Landin Gee: Besides compete.com, where else can I access free competitive intelligence (excluding social media tools)? What's the best way to aggregate to understand clearly how to improve?

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 125

Analytics Channel Metrics Web 125

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! Cost Per Acquisition.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

JANUARY 30, 2012

[Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. If you don't, you are not showing the end-to-end picture.

Analytics 146

Analytics Metrics API Web 146

VC Cafe

JUNE 22, 2010

T he Commercial Office at the Embassy of Israel in London and the Israel Export Institute have organized a New Media delegation , taking place on the first week of July. VC Café is privileged to support the event as the main media partner. Tickets for the mini-show case event on July 6th are limited.

Media 145

Media Social Network Flash 145

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments.

Analytics 142

Analytics Web Metrics DC 142

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Putting fun into ecommerce.

Internet 114

Internet eCommerce Advertising Flash 114

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). They are not going to obsess about the number of Likes.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Media Temple. Social Media Tracking/Marketing. great web customer acquisition tutorials. analytics for social media and online. social media and email marketing. aggregation. Catch Media. Email Integration. Domains.Co. Text Editor. Macromates. Sublime Text. Name.com *. Bluehost *. StartLogic *.

Software Review 53

Software Review Technical Review Startup 53