Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Ecommerce: Betabrand. I love Betabrand.

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Metrics Acquisition eCommerce Analytics 141

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Apply these lessons to align your teams and drive revenue growth. NSM must: Lead to revenue; Reflect customer value; Measure progress. North star metrics must lead to revenue.

Metrics 120

Metrics Acquisition Revenue .Net 120

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. The last option I have is called per hit. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

Austin Startup

JULY 5, 2017

For a sense of scale, consider that Tesla generated $7B of revenue in 2016. Of that, Tesla does not even break out non-automotive revenue, meaning that their battery/solar business today is small fraction of total sales. This was the basis of Tesla’s recent acquisition of Grohmann Engineering.

Nevada 66

Nevada Global eCommerce Engineer 66

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Here is how I define end-to-end… Metrics on your report should give you clear understanding of your performance in these three areas: Acquisition, Behavior, and Outcomes. It is rare that we care about behavior.

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Customer Analytics Metrics SEO 122

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? I run a SAAS business and if you have a business where users are entering their email addresses (SAAS, ecommerce, membership etc) then Kiss Metrics is very handy (although the learning curve is pretty high).

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Metrics Analytics Aggregator Revenue 111

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JANUARY 12, 2015

For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. All data in aggregate is crap. You can use the segmentation selector framework that outlines three broad buckets: Acquisition, Behavior and Outcomes. Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Most importantly, there’s a large variety of datasets related to marketing, ecommerce, and sales. In a Kaggle competition, you can compete for jobs or money (or glory). But the platform has evolved from that initial use case. Happy Kaggling.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? In aggregate trends can hide insights and hence "dirty" the data. Do you have enough engaging content (in case of pure content non-ecommerce sites) that people return again and again each month?

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118

Analytics Campaign Email Channel 118

www.pakman.com

SEPTEMBER 27, 2012

At that scale, you can reach billions of dollars in revenue. Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. You say Google spends $10B on traffic acquisition.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. It will put that data in Campaigns section of the Acquisition report. If you have a lot of them, aggregate them up. Rock it.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? That is so cool. Tag your Social campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. Revenue impact: $260,408. Average revenue per user: $0.02. in revenue.

eCommerce 78

eCommerce Analytics Revenue Customer 78

Occam's Razor

JULY 15, 2014

Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. This is a nicely customized data puke for our Ecommerce and Customer Retention team. Covers acquisition, behavior and outcomes.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Total revenue. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 13, 2012

How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time?? That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

FEBRUARY 7, 2011

This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? This will cover 2% of the traffic, but of course it is all your revenue. My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Cost Per Acquisition. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. But not to worry.

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Metrics Web Analytics CPA 151

ConversionXL

AUGUST 23, 2020

While studies show that on the desktop , longer, content-rich pages can dramatically increase conversions for products that cost more or need more explanation, with mobile ( and especially with visitors from mobile ads) it’s been observed that longer call times can correlate revenue increases.

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

MARCH 26, 2014

If traffic from one particular source or device behaves significantly different than the rest, it’s enough to screw up your test data completely – and thus also what you’re taking away from the test; in terms of insight as well as revenue. This type of flow is helpful for eCommerce Analysts and Optimizers.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Total revenue.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. The platform supports multiple verticals such as real estate, cars, travel, hotels, flights, jobs, events, products, eCommerce and more.

Media 145

Media Social Network Flash 145

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. Finding money and saving money online.

Internet 113

Internet eCommerce Advertising Flash 113

Up and Running

DECEMBER 9, 2014

Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. Inaudible 00:27:51] leading indicator to help you know where your revenue will be over the coming weeks and months but you can actually apply the same concept on the cost side as well.

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

APRIL 29, 2013

Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. If you are a pro, measure Revenue.

Metrics 166

Metrics Marketing Search SEO 166