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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

Search 126
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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. Anything else is merely a list of data points.

Analytics 119
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How to Calculate Lifetime Value for Subscription Ecommerce

ConversionXL

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Aggregates lie.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., Many users’ updates are aggregated (B) to form a consensus change (C) to the shared model, after which the procedure is repeated. Users can block first-party cookies, but doing so often impacts the user experience (e.g.,

Caching 140
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A Marketer’s Guide to Kaggle for Analytics and Data Science

ConversionXL

After the acquisition, it started branching out into more areas of data science and analytics. Most importantly, there’s a large variety of datasets related to marketing, ecommerce, and sales. Enter a keyword to search the datasets database. In a Kaggle competition, you can compete for jobs or money (or glory).

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How To Make Your Products More Accessible To Online Customers

YoungUpstarts

There are over 25 million eCommerce sites worldwide and it is estimated that the business will be worth $4.5 Understanding how to use social media to promote a product and acquire customers is an essential skill for any serious eCommerce trader. Aggregate or Affiliate marketing. trillion by 2021.

Customer 133
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. For what reason are they coming to our website? What keyword exactly?

Analytics 118